Privacy Policy

We thank you for your interest in reviewing the privacy policy of the Photoshop Designs website, as this certainly means that we care as much about your privacy as you do. The privacy policy on our website is merely an explanation of some critical points that cannot be overlooked in any way.

Ad targeting
Google uses the DoubleClick cookie on publisher sites serving AdSense ads on the content network.

What is a DoubleClick cookie?
Cookies are small text files stored on the user’s browser. Most cookies contain a unique identifier called a cookie ID, which is a set of characters that websites and servers associate with the browser where the cookie is stored. This allows websites and servers to distinguish your browser from others that store different cookies and to identify each browser by its unique cookie ID.

Cookies are widely used by websites and servers to provide many essential online services. If you shop on a website, a cookie allows the website to remember the items you have added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit the website. Or if you’re signed in to a website, the website may use a cookie to recognize your browser later, so you don’t have to sign in again. Cookies also allow websites to collect data about user activity, for example, the number of unique visitors who visit a page each month. All of these applications rely on information stored in cookies.

How do we use DoubleClick cookies?
DoubleClick uses cookies to improve advertising activity. Some common uses of cookies are to target ads based on what is relevant to the user, improve reporting on campaign performance, and avoid showing ads that the user has already seen.

The cookie ID in each DoubleClick cookie is essential to these applications. For example, DoubleClick uses cookie IDs to keep track of which specific ads are displayed on each browser. When it is time to serve an ad on a browser, DoubleClick may use the browser’s cookie identifier to check which DoubleClick ads have previously been shown on that specific browser. This is how DoubleClick avoids showing ads that the user has seen before. In the same way, DoubleClick cookie identifiers enable the recording of conversions related to advertising requests, for example, when a user views a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase.
DoubleClick cookies do not contain personally identifiable information. A cookie sometimes contains an additional identifier that looks similar to the cookie ID. This identifier is used to identify which ad campaign has been shown to the user before, but DoubleClick does not store any other data in the cookie, and none of the data stored is personally identifiable information.

When does DoubleClick send cookies to a browser?
DoubleClick sends a cookie to your browser after any impression, click, or other activity that leads to a connection to the DoubleClick server. If your browser accepts the cookie, it is stored on your computer.

DoubleClick often sends a cookie to the browser when a user visits a page displaying DoubleClick ads. Pages displaying DoubleClick ads include ad tags that direct browsers to request advertising content from the DoubleClick ad server. When the server displays ad content, it also sends a cookie. However, this does not require the page to display DoubleClick ads; it only needs to include DoubleClick ad tags that may load click-tracking software or pixel tags to track impressions instead.

Third-party and original-party cookies
Cookies are classified as third-party or native cookies based on whether they relate to the domain of the website the user is visiting. Note that this does not change the actual cookie name or content. The difference between a third-party cookie and a native-party cookie is merely a matter of the domain to which the browser is directed. Exactly the same type of cookie may be sent in either case.

Third-party cookies
Third-party cookies link to a domain that is separate from the website the user is visiting. DoubleClick cookies are associated with doubleclick.net, DoubleClick’s domain. When a browser visits a website displaying DoubleClick ads, the browser is not on a website in the DoubleClick domain. This makes the DoubleClick server a third party, so cookies sent by the server in this context are called third-party cookies.

Original party cookies
Native-party cookies are associated with the domain of the website that the user is visiting. Any action that directs the browser to a DoubleClick domain makes the DoubleClick server the originator. In this context, cookies sent by the DoubleClick server are called original-party cookies.

When a user visits a website, they are shown an ad from DoubleClick.